From a progressive product to a progressive business model – Mooncup’s adventure in employee ownership


Su Hardy took a menstrual cup, made it better, and the Mooncup was born. Twelve years later, Mooncup Ltd, having firmly established a third option in the sanitary product aisle, decided to take the bold step of employee ownership for its 11 staff.

In conversation with Vicki Hughes, founding partner, Elieen Greene, will explore this journey and the reasons for it. You will gain an understanding of employer ownership means, why Mooncup chose this, and the stages and challenges it took to get there. You’ll hear about the benefits both to Eileen and the employees and how things are different now and what is it now like to work there. There will also be advice to those considering this and where they can find out more information.